Daniela Plassard

• Work on actionable ad hoc and strategic projects for major FMCG clients, projects pipeline management and profitabillity reports. Quant and qual work.
• Daily hands-on work proposals, project deliveries. In charge of account plan.
• Ad hoc projects and building of online communities. Daily use of Excel and Q.
• Management and leadership, two direct reports.
• Full responsibility of a large U&A, segmentation, online and face to face presentations to different stakeholders. Brand deep dives.

• A la carte French lessons for a high-profile senior public on the Northern Beaches: French vocabulary and grammer mixed with culture, general French and conversation classes, weekly update on French news, politics etc.
• Two 4-days, only French immersions in the Hunter Valley, full client servicing to intermediate and advanced students in a Covid-safe envioronment.

• Delivering the Ethics curriculum to Year 3 and Year 2 students.

• Supply teacher across all primary school age ranges in Ontario, Canada

Toronto Accueil is an organisation run by volunteers, under the FIAFE/ French expats umbrella, that provides services and activities to expatriate communities, predominatly from France and Belgium.

• Completed contact with members and a number of key stakeholders including the French Consulate, French Schools and relevant associations and groups.

• Directly in charge of several FMCG clients and one luxury client. Daily work with a global market leader in the food industry, supplying both daily breakfast products and highly seasonal treats to different targets.
• Detailed work on innovation funnel, and media reach of seasonal or non-seasonal treats to different targets.
• Supervision of quant packaged or ad-hoc research from client brief to full results presentation, in-person presentations involving key decision makers. Combined quant and qual projects for some clients
• Managed a team of 6 Research Analysts and Group Managers.
• Completed business developement activities: prospection, proposal writing, online packaged products presentation. Daily use of Salesforce.
• Completed a broad range of client projects including scoping, analysis, benchmarking, reporting, recommendations, presentations and post implementation reviews.

• Directly in charge of 2 major FMCG Key Account clients, one in the food catagory and one in beauty. Supervision of quant packaged or ad-hoc research from client brief to full results presentation, in-person presentations in several countries. Mostly multi-country projects, involving one or several project managers.
• Combined quant and qual research for high-end positioned global brands.
• Managed a team of 4 Research Analysts.

• Extensive market research for multiple international clients including volumetric forecasts.
• Daily analyse on Nielsen sales and panel data.